What To Consider Before Streaming Live.

Hello I'm Gustav, founder of Cogito, and today we're going to talk about an increasingly popular topic: producing a live stream for your company or organization. Live streaming can be a powerful tool for engagement and communication, but there are important considerations to ensure its success. Let's dive in.

First and foremost, define your objective. What do you want to achieve with your live stream? Are you launching a product, hosting a Q&A, conducting a webinar, or covering a live event? Your objective will dictate the content, format, and even the platform you choose.

Speaking of platforms, that's our next consideration. Where will you host your live stream? Options include social media platforms like Facebook, Instagram, or LinkedIn, or dedicated streaming services. Consider where your audience spends their time and the features you need, like chat functions, viewer analytics, or the ability to stream to multiple platforms simultaneously.

Now, let's talk about audience engagement. Live streams offer a unique opportunity to interact with your audience in real-time. Plan how you'll engage with viewers. Will you have Q&A sessions, live polls, or interactive segments? Engagement keeps the audience invested and can provide valuable feedback.

Technical quality is crucial. Poor video or audio quality can detract from your message. Ensure you have a reliable internet connection, good lighting, clear audio, and a decent camera. If this sounds daunting, don't worry – that's where companies like ours come in to help.

Content planning is key. Even though it's live, your stream should have a structure. Outline your main points, prepare any necessary graphics or slides, and if you have guests, brief them on the format and content. A run-through before going live is always a good idea.

Promotion is essential. Build excitement and inform your audience about the live stream in advance. Use your website, email newsletters, and social media to announce the date and time. The more people know about it, the more viewers you'll have.

Lastly, consider the post-live stream strategy. Your stream can continue to provide value. Plan to record it and make it available for replay. Share highlights on your social channels or use the content for future marketing efforts.

Live streaming is a dynamic way to connect with your audience, but success lies in the details. If you're thinking of live streaming for your company and need some expert guidance or assistance, reach out to us at info@gocogito.com. Let's make your live stream a resounding success!

Thanks for watching, and remember to check out our other videos for more tips on video production and live streaming. See you next time! -Gustav